Alexa gets Bake Off backing
9 million viewers per episode.
The largest 16-34 year old audience of any TV show last year.
Amazon’s biggest UK TV deal to date.
These are some of the key facts about Amazon’s £5m sponsorship deal of Channel 4’s The Great British Bake Off, announced this week.
The deal will be used to push Amazon Echo speakers and the capabilities of its Alexa virtual assistant, which should get marketers very excited about the future growth of this technology.
With the Echo Dot now selling for £34.99 (discounted from £49.99) and screen based versions of Alexa, the Echo Spot and Echo Show also on sale, Amazon is pushing hard to retain its dominance in the growing smart speaker market.
Jonathan Lewis, head of digital and partnership innovation at Channel 4, said:
It’s a great testimony to the success of Bake Off’s debut on Channel 4 last year that Amazon will sponsor the Bake Off program brands this year. We’re looking forward to working with Amazon as we build towards the launch of one of the biggest TV events of the year.
Financial Planners and product provider have a great opportunity to develop flash briefings and other skills for Alexa, as these devices become widespread in homes and offices across the country.
The simplest deployment is a Flash Briefing Skill which allows users to include your audio or video updates in their queue when they trigger the device by saying, “Alexa, what’s in the news?”.
We expect voice to dominate all search within a couple of years, with comscore forecasting that half of all searches will be voice searches by 2020.
As of January, there were already one billion voice searches a month, according to Alpine.AI. LocationWord reported that 40% of adults now use voice search once a day.
The sort of widespread consumer recognition that Amazon will gain from Alexa with its sponsorship deal of Bake Off later this year should not be underestimated.