Generating business referrals without asking, with Stacey Brown Randall
A good referral can result in an engaged client faster and more easily than any other type of lead.
But the act of asking for them can be awkward. And awkwardness aside, even asking for referrals is often ineffective.
My podcast guest today is Stacey Brown Randall and she’s developed a method of getting referrals without asking.
Her book is Generating Business Referrals Without Asking.
Stacey presents a structured approach to getting referrals which reduces the hustle, and increases productivity and profit.
When it comes to this subject, Stacey knows what she’s talking about.
When she started her second business, with one business failure already under her belt, she knew she had to do things differently or she would end up working for someone else for the rest of her life – and that wasn’t an option she was prepared to accept.
So the launch of her new business involved cracking the code on generating referrals without asking, resulting in an impressive 112 referrals in her first year as a business coach, followed by triple digit referrals in each subsequent year.
Now she’s helped hundreds of coaching clients build their own referral generating plans and has been featured on numerous radio and podcast shows.
Listen to this conversation to learn why referrals from satisfied clients are such an important component for business success, what makes it so awkward to ask for referrals, and the five step process Stacey has developed to get business referrals without asking.
Without further ado, here’s my conversation with Stacey Brown Randall, author of Generating Business Referrals Without Asking, in season one, episode three of the Financial Planner Marketing Playbook from Bamford Media.
Coming up next
Coming up later in season one of the Financial Planner Marketing Playbook we’ve got more fantastic guests, sharing insights from the worlds of content creation, client referrals and behavioural science.
Over the coming weeks, I look forward to sharing conversations with Dr Christophe Morin, Engeline Jaspers and Sharon Tanton. We handpicked these guest interviews to bring you the very latest thinking on marketing tools and tactics that deliver results for financial planners.
There’s also two solocast episodes coming up in season one, where I take a deeper dive into crafting compelling content for your website and generating new client enquiries.
We want the Financial Planner Marketing Playbook to become THE go-to marketing podcast for financial planners, wealth managers and retail financial services providers.
You can find out more about the podcast and subscribe to receive all future episodes at bamfordmedia.co.uk/podcast.
Thank you for listening to this episode and I look forward to sharing with you next week season one, episode four, which is a solocast where I share my best ideas on crafting compelling content for your financial planner website.
Until then, stay engaging, innovative and authentic.