How to craft compelling content for your financial planner website, with Martin Bamford
Our research found that the average IFA website blog hasn’t been updated for six months.
Failure to update website content on a regular basis is just one of several things letting financial planners down when it comes to their content marketing.
In this episode, I share the benefits of online content marketing, where to find inspiration for your content creation, and a simple process to follow that can turn you into a content marketing machine.
There’s also a special offer for listeners at the end of the episode.
Useful links and resources
Coming up next
Coming up later in season one of the Financial Planner Marketing Playbook we’ve got more fantastic guests, sharing insights from the worlds of content creation, client referrals and behavioural science.
Over the coming weeks, I look forward to sharing conversations with Dr Christophe Morin, Engeline Jaspers and Sharon Tanton. We handpicked these guest interviews to bring you the very latest thinking on marketing tools and tactics that deliver results for financial planners.
There’s another solocast episode coming up in season one, where I take a deeper dive into generating new client enquiries.
We want the Financial Planner Marketing Playbook to become THE go-to marketing podcast for financial planners, wealth managers and retail financial services providers.
You can find out more about the podcast and subscribe to receive all future episodes at bamfordmedia.co.uk/podcast.
Thank you for listening to this episode and I look forward to sharing with you next week season one, episode five, featuring an interview with marketing neuroscience expert Dr Christophe Morin.
Until then, stay engaging, innovative and authentic.